Report / Case study

"Let it rain" game led to 25,312 successful players and new sign up's to iShamba: Farmer information service in Kenya

author(s) CGIAR Platform for Big Data in Agriculture
from CGIAR - Research Programs and Platforms
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themes
regions
  • Eastern Africa
  • Sub-Saharan Africa
  • Africa
  • World
citation

CGIAR Platform for Big Data in Agriculture. 2020. "Let it rain" game led to 25,312 successful players and new sign up's to iShamba: Farmer information service in Kenya. Reported in Platform for Big Data in Agriculture Annual Report 2020. Outcome Impact Case Report.
"Let it rain" game led to 25,312 successful players and new sign up's to iShamba: Farmer information service in Kenya

Publications and datasets provided via GARDIAN

Abstract

The game developed in collaboration between CIAT, the Mediae development communications firm, iShamba (the digital advisory service linked to the popular "Shamba Shape Up" television program) and the game developer Usiku saw 25,312 people play the Let it rain game and subsequently sign up to the iShamba farmer mobile service to receive weekly information on selected crops and livestock, weather and market prices.

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