CGIAR Gender

Webinar: Gender mainstreaming in the Participatory Market Chain Approach (PMCA)

Photo: S. De Haan

The International Potato Center (CIP) and CGIAR Collaborative Platform for Gender Research will jointly organized the webinar “Gender mainstreaming in the Participatory Market Chain Approach (PMCA)” Thursday October 5 (3.00 – 4.30PM CEST).

Webinar recording 

Did you miss the webinar? Access the webinar recording by clicking here, and enter the password Jt38uYCW.

Webinar recording



Presentation by André Devaux, Claudia Babini, and Sarah Mayanja


Purpose of webinar

This webinar will give an overview of strategies and tools that have been developed to make the Participatory Market Chain Approach (PMCA) methodology gender sensitive, based on practical experiences throughout the implementation of recent projects in Africa and Latina America. Specifically, the webinar will start by introducing the PMCA, explaining the conceptual framework and the different phases of the methodology. The second part of the webinar will highlight the importance of including gender in the PMCA. Lastly, the webinar will present and discuss the five gender tools that have been developed to make PMCA gender sensitive, drawing on practical examples from recent experiences. Overall, this webinar aims to share the International Potato Center’s (CIP) experiences in gender mainstreaming the PMCA, and present this process to a wider network of gender practitioners, with the objective of further improving CIP’s pro-type guide and the tools contained therein.


The PMCA aims to stimulate innovations that improve the participation of small-scale farmers and processors in high-value market chains. Market chain actors and public and private service providers are engaged in facilitated processes in which market opportunities are identified and exploited, leading to commercial, technological, and institutional innovations. The PMCA has successfully been applied on a range of agricultural value chains in the Andes, Africa and Asia. In the Andes, application of the PMCA led to market development for a potato variety that was hitherto faced with extinction.  In Asia, Farmer Business Schools were developed and improved market access for horticultural commodities; while in Africa (Uganda) the chain actors’ capacity to innovate and change their products in line with changing market conditions was built.

However, despite intentions to promote inclusive value chain development, the PMCA was found to fall short in promoting women engagement in value chains; especially in chain nodes that are more profitable. This prompted CIP researchers to engage in collaborative efforts to mainstream gender in Value Chain Development through a gender coaching trajectory organized by Agri Pro Focus. As a result, strategies and tools (existing or new) have been developed and trialed in SSA and LAC in various project contexts including food security, marketing and post-harvest management, with reasonable success. The PMCA trainers-guide has also been revised with a gender lens and a pro-type is available on line. To finalize the pro-type guide, south-to-south efforts have been on going to apply, review and validate the gender tools in the proto-type guide, as well as the capacity building process. The validation process assisted in testing technical rigor, replicability and hence potential to share with the wider research and development practitioners. This work has been carried out with the support of the CGIAR Research Programs on Roots, Tubers and Bananas (RTB), and the CGIAR Research Program on Policy, Institutions, and Markets (PIM).