Scientific Publication

Improved Livelihoods - A Case Study from Asian Paints Limited

author(s) Patil, M D - Wani, S P - Garg, K K - Nune, R
from International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)
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themes
regions
  • Southern Asia
  • Asia
  • World
citation

Patil, M D and Wani, S P and Garg, K K and Nune, R (2018) Improved Livelihoods - A Case Study from Asian Paints Limited. In: Corporate Social Responsibility: Win-win Propositions for Communities, Corporates and Agriculture. CABI, pp. 102-118. ISBN 9781786394514

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Abstract

Asian Paints Umited and International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) collaborated to improve rural livelihoods through integrated watershed development programme. Six villages in Patancheru mandal of Medak district, Telangana, India covering an area of 7143 ha were selected in consultation with the local community for Asian Paints Limited-ICRISAT watershed. The prime mitigation strategy for addressing water scarcity was initiated in the project by rainwater harvesting, efficient use of available water resources and recycling of grey water

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