Training Material

Inclusive Business Models Toolkit: Link Methodology (in Hindi)

author(s) Sopov, Monika - Lundy, Mark M. - Even, Brice - Huong, Pham Thu
from International Center for Tropical Agriculture (CIAT)
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citation

Sopov, Monika; Lundy, Mark; Even, Brice & Huong, Pham Thu (2016). Inclusive Business Models Toolkit: Link Methodology (in Hindi) (abridged version). International Center for Tropical Agriculture (CIAT); Research Program on Policies, Institutions, and Markets (PIM) ; Wageningen University Research (WUR). Cali. CO. 28 p
Inclusive Business Models Toolkit: Link Methodology (in Hindi)

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Abstract

This is an abridged version of LINK Methodology in Hindi. LINK can help your business facilitate a systematic learning process between actors from a selected value chain, and discover new opportunities for innovation, based on the application of a partici¬patory toolkit, with four main tools: (1) The value chain map, used to understand the macro context of markets and the businesses which link rural producers with buyers; (2) The business model canvas, used to understand in more detail each business which links rural producers with buyers; (3) The New Business Model principles, used to determine whether each business which links rural producers with buyers is truly inclusive; and (4) The prototype cycle, used to continuously improve the inclusivity of every business which links rural producers with buyers.

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