Multimedia

Raising market awareness

author(s) Technical Centre for Agricultural and Rural Cooperation
from Technical Centre for Agricultural and Rural Cooperation (CTA)
permalink open
themes
regions
  • Africa
  • World
  • Western Africa
  • Sub-Saharan Africa
citation

CTA. 2002. Raising market awareness. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.

Publications and datasets provided via GARDIAN

Abstract

The National Beekeepers? Association in The Gambia uses a variety of methods to promote its honey products. These include information sheets, advertisements in newspapers and on the radio, and an outdoor display table where customers can come to try different honey types.

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