2021 communications report
2021 GENDER communications highlights in numbers
The CGIAR GENDER Platform works to collate, synthesize, share and amplify high-quality gender research, tools, methods and good practices from across CGIAR through both new and increasingly well-established channels.
We target audiences that can move the dial on gender equality in food systems and who express an unfulfilled need for gender research they can understand and use, including development practitioners, policy-makers and researchers within and beyond CGIAR.
Resource hub
The CGIAR GENDER resource hub has set out to provide gender research publications, methods, tools and insights that can enable ourselves and others to work toward gender equality in food systems.
In the ten months beetween its launch, on March 1, 2021, and the end of the year, the new CGIAR GENDER resource hub has had a total of 50263 visits exceeding by 151% the visits garnered by the now-retired GENDER website during the same period in 2020.
Distribution of content across types
| Events | 17 |
|---|---|
| Articles | 160 |
| Expert profiles | 94 |
| CGIAR Gender News | 192 |
| Tools, Methods, Manuals, Training | 32 |
| Publications | 3033 |
The resource hub puts audiences’ needs and interest at the center, delivering explainers, news, tools, methods and manuals fit for fast consumption and organized around eight priority research themes.
Distribution of content across themes
| Women's empowerment | 1609 |
|---|---|
| Crops and technologies | 941 |
| Institutions and norms | 613 |
| Landscapes and biodiversity | 550 |
| Climate change | 532 |
| Nutrition and health | 497 |
| Markets and value chains | 427 |
| COVID-19 | 75 |
Newsletter
The CGIAR GENDER bi-monthly newsletters provide a magazine-style overview of latest gender research news and publications from across CGIAR.
In 2021, newsletter subscribers grew by 248%, and 2021 newsletters featured more than 200 news articles , blog posts and publications provided by CGIAR centers, programs and platforms.
Growth of subscribers month-on-month
| 419 | January |
|---|---|
| 440 | February |
| 474 | March |
| 481 | April |
| 499 | May |
| 511 | June |
| 621 | July |
| 688 | August |
| 860 | September |
| 884 | October |
| 1451 | November |
| 1458 | December |
Social media
On Twitter, the CGIAR GENDER Platform amplifies gender research messages from CGIAR and its partners. In 2021, the number of @CGIARgender followers grew from 3,143 to 4,852, an increase of 54%, and the profile garnered a total of 1,007,600 impressions with significant peaks around International Women's Day (March 8) and the Annual Gender Conference (mid-October).
Growth of Twitter followers
| 3143 | January |
|---|---|
| 3289 | February |
| 3486 | March |
| 3652 | April |
| 3816 | May |
| 3918 | June |
| 4073 | July |
| 4189 | August |
| 4376 | September |
| 4577 | October |
| 4678 | November |
| 4852 | December |
Distribution of Twitter impressions
| 36100 | January |
|---|---|
| 74200 | February |
| 164000 | March |
| 60200 | April |
| 132000 | May |
| 57100 | June |
| 125000 | July |
| 95000 | August |
| 50300 | September |
| 111000 | October |
| 37000 | November |
| 59700 | December |
Mainstream media
The CGIAR GENDER Platform placed five op-eds in mainstream media in 2021, amplifying the voices of a range of CGIAR gender researchers and reaching audiences in South Asia, sub-Saharan Africa, Latin America and globally.
Contributing to the DevEx-led campaign on the Future of Food Systems resulted in an op-ed making the case for CGIAR gender research, a photo essay featuring CGIAR research, a newsletter promoting CGIAR gender content and a Twitter chat.
The DevEx-led Twitter chat had 81 participants and garnered 221,978 impressions, while the other campaign contributions amounted to 12,272 page views, +279,295 social media impressions and +3,928 emails delivered.
Webinars
The CGIAR GENDER Platform webinar series targets internal CGIAR audiences as well as researchers and development practitioners from outside the organization. The series presents the latest research and recommendations on hot topics such as gender-based violence and its manifestation in agricultural programs and gender-transformative approaches, often in collaboration with partners.
In 2021, 7 webinars had more than 500 participants. Based on the email addresses provided by 266 unique webinar participants at sign-up, about one-third of participants were from CGIAR, but development practitioners, NGOs and private sector development partners were also well represented.
Webinar participants per sector
| 33 | Development practitioner |
|---|---|
| 28 | NGO |
| 23 | Private sector development partner |
| 19 | Academia |
| 11 | Funder |
| 91 | CGIAR |
| 2 | Science network |
Annual conference
The GENDER Platform annual conference, organized in collaboration with Wageningen University and Research, in 2021 brought together researchers and students from across the globe to advance the gender research agenda.
Nearly 1,300 people (350 men and 927 women) registered for the conference; and 591 people from 80 countries attended one or more of the conference’s 60 sessions in real time.
Location of participants
More to come in 2022, as we continue to collate, synthesize and amplify gender research from CGIAR and its partners in support of greater gender equality in food systems.