Pricilla Marimo is an Associate Scientist at the Alliance of Bioversity International and CIAT based in Kampala, Uganda. She joined Bioversity International in 2016 as a CGIAR Gender Post-Doctoral Fellow. Her main research has focused on integrating gendered knowledge of various banana value chain actors into the banana-breeding process using participatory approaches. Field activities have been conducted with national partners in East Africa (Uganda and Tanzania). Pricilla’s research interests include understanding socioeconomic and gender related issues in agricultural development particularly technology adoption and preferences; understanding human behavior, choice and decision-making processes; improving information dissemination and data use for various end users and use of behavioral insights in public policy.