CGIAR Gender News
Study lifts the lid on plantain consumer preferences, adds fresh insights for breeding programs
![Plantain bunches](/sites/default/files/styles/h/public/images/plantains-sold-at-road-side-in-Osun.jpg?itok=ZE8WrH2Q)
Over the years, breeders have developed and distributed high-yielding, disease-resistant plantain varieties, but adoption rates have been limited. To understand why, scientists from CGIAR–IITA have published the results of a new study revealing end-user (consumer) perspectives about desirable qualities/characteristics of the plantain fruit and its derivative food products.