Bridging the Intention-Behaviour Gap? The Effect of Plan-Making Prompts on Job Search and Employment
Abstract
The paper tests the effects of plan making on job search and employment. In a field experiment with unemployed youths, participants who complete a detailed job search plan increase the number of job applications submitted (by 15%) but not the time spent searching, consistent with intention-behavior gaps observed at baseline. Job seekers in the plan-making group diversify their search strategy and use more formal search channels. This greater search efficiency and effectiveness translate into more job offers (30%) and employment (26%). Weekly reminders and peer support sub-treatments do not improve the impacts of plan making. This work is part of the Closing the Gender Gap in Africa: evaluating new policies and programmes for women’s economic empowerment programme