Report / Case study

Data-driven tools enable solar irrigation companies in three sub-Saharan African countries to target their products and services to the right farmers in the right way, boosting technology uptake and promoting gender equality


Data-driven tools developed by WLE/IWMI are enabling private sector solar-powered irrigation companies in sub-Saharan Africa to determine and capitalize on the market potential for their irrigation equipment and services. By segmenting customer groups and assessing customers’ creditworthiness in gender-sensitive ways, companies are better able to target a range of farmers, including women. This is helping to accelerate the adoption of solar-powered irrigation technologies in frontier markets while promoting women’s equitable participation in irrigated agricultural value chains.