Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal

author(s) Britwum, Kofi

from CGIAR - Consortium of International Agricultural Research Centers

permalink open

published in 2023

themes

Women's empowerment
Social Inclusion

regions

Sub-Saharan Africa
Africa
World
Western Africa

citation

Britwum, Kofi and Matty Demont (2023). Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal. Presented at the 6th International Rice Congress, October 2023: International Rice Research Institute. 10 p.