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Fair trade marketing - an ethical edge

author(s) Technical Centre for Agricultural and Rural Cooperation
from Technical Centre for Agricultural and Rural Cooperation (CTA)
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themes
regions
  • Africa
  • World
  • Eastern Africa
  • Sub-Saharan Africa
citation

CTA. 2002. Fair trade marketing - an ethical edge. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.

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Abstract

Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fair Trade? producer also helps to attract customers.

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