Formats, partnerships, and content: optimising the components of an HIV and AIDS media campaign in Angola

Abstract

In August 2005, the BBC World Service Trust, with funding from the British Government’s Department for International Development, began broadcasting ‘Mo Kamba’ (‘My Mate’), a radio call-in and discussion programme dealing with a wide range of issues around HIV and AIDS. The programme is aimed at 15-24 year olds, with a stated aim of raising knowledge of transmission routes, methods of risk reduction, and encouraging greater discussion about sexual health across Angola. This report presents findings from a survey of 15-24 year olds across four regions of Angola; Luanda, Benguela, Cunene and Lunda Norte, carried out in 2006, on the impact of the programmes