Under the auspices of the CIP‐led Scaling Up Sweetpotato through Agriculture and Nutrition project (SUSTAIN), the study reported here sought to understand how the introduction and commercialization of orange-fleshed sweetpotato has affected opportunities and constraints for smallholder sweetpotato farmers, particularly women. A social relations approach was used for the study which included surveys, in‐depth interviews, focal groups discussions, and analysis of existing data. Data collection was carried out in March 2018.