Factsheet

Gender Dynamics in the Retailing Behavior of Agro-dealers and the Purchasing Behavior of Farmers in Kenya: A summary brief

author(s) Muindi, P - Adam, R.I
from International Maize and Wheat Improvement Center (CIMMYT)
permalink open
themes
regions
  • Eastern Africa
  • Sub-Saharan Africa
  • Africa
  • World
citation

Muindi, P; Adam, R.I, 'Gender Dynamics in the Retailing Behavior of Agro-dealers and the Purchasing Behavior of Farmers in Kenya: A summary brief', CIMMYT, 2020
Gender Dynamics in the Retailing Behavior of Agro-dealers and the Purchasing Behavior of Farmers in Kenya: A summary brief

Publications and datasets provided via GARDIAN

Abstract

Agro-dealers in Kenya play an integral role in the formal distribution of improved maize seed to men and women farmers. In Kenya, maize seed is the most important crop input stocked in agro-dealerships and is widely purchased (Bayesian Consulting Group Limited, 2016). Assessing and understanding the factors that influence agro-dealers in deciding to stock new maize seed varieties, and the factors influencing farmers who purchase maize seed, has the potential to accelerate the adoption of improved maize seed by farmers

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