Report / Case study

Maize Consumption Patterns and Consumer Preferences in Zambia

author(s) de Groote, H.. - Birol, E.. - Asare-Marfo, D.. - Gitonga, Z.. - Kasuta, E.
from UK Foreign, Commonwealth & Development Office (FCDO)
permalink open
themes
regions
  • Eastern Africa
  • Sub-Saharan Africa
  • Africa
  • World
citation

de Groote, H.; Gitonga, Z.; Kasuta, E.; Asare-Marfo, D.; Birol, E. Maize Consumption Patterns and Consumer Preferences in Zambia. HarvestPlus Research for Action No. 5, 17 pp

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Abstract

Maize is the major food crop in most of eastern and southern Africa. In Zambia, HarvestPlus and its partners are working to develop and disseminate vitamin A-enriched orange maize varieties in order to help tackle vitamin A deficiency among rural populations. This paper presents the results of a survey covering: maize production; food consumption; awareness and knowledge of vitamin A and its sources; sources of information on agriculture, nutrition, and health; and use of various media sources. The aim is to assist with planning awareness and information campaigns to increase acceptance of orange maize varieties

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