Pitching gender responsive agricultural solutions to science editors

Abstract

This capacity-building session is for researchers and practitioners interested in learning more about what science editors and journalists look for in a good story. It will include a panel of three local science journalists and editors (e.g., from SciDevNet, The Conversation, and Times of India). The panel will answer questions from the moderator and the audience about their coverage of stories about gender-responsive agricultural solutions, how their media outlet works to find and shape stories, and the best ways to pitch a story to their outlet. The purpose of the panel is for the audience to gain an appreciation of how the media works and how they can best work with the media to increase coverage of gender-responsive agricultural research and solutions. After the panel, participants will have an opportunity to pitch their story ideas (focused on gender-responsive agricultural research and impacts of that research) and gain feedback in small-group clinics. Session objectives include: • Increase awareness of what the media needs to make a good story about gender-responsive research. • Develop understanding of how to pitch a story to different types of media. • Provide opportunities for participants to pitch their story idea and gain individual feedback.