Scientific Publication
Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context
Hendarto, K.A., Dharmmesta, B.S., Purwanto, B.M., Moeliono, M. 2018. Analyzing consumer participation in boycott movement using the analytical hierarchy process : Indonesia context. Journal of Islamic Marketing, 9 (4): 698-726. https://doi.org/10.1108/JIMA-11-2016-0086