Scientific Publication
Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.
Okello, J.J.; Lagerkvist, C.J.; Muoki, P.; Heck, S.; Prain, G. 2016. Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya. Agricultural & Applied Economics Association Annual Meeting. Massachusetts (USA). 31 Jul-02 Aug 2016. Massachusetts (USA). 24 p.